Psychological Antecedents of Intentions to Participate in Last Chance Tourism: Considering Complementary Theories

Last chance tourism (LCT) has received significant attention within the academic literature and popular press because of its controversial nature bringing travelers to threatened places. However, little theory been applied understand why gravitate toward this type tourism. Hence, work combines value–belief–norm (VBN) model planned behavior (TPB) framework explain intentions participate in LCT. Survey data were collected from a national panel ( n = 436) US 2019. A two-step modeling approach (confirmatory factor analysis structural equation modeling) was followed examine psychometrics hypothesized relationships between VBN constructs, TPB Of 11 hypotheses examined, nine supported, with both theories combining 61% variance travelers’ intentions. The construct “social norms” best predictor LCT intentions, emphasizing conspicuous LCT’s influence on demand.